Time Inc. shows off magazine tablet demo

You know that Condé Nast tablet / digital magazine demo we saw recently (non-ironically paging through a copy of Wired)? Well now Time Inc. has gotten in on the same game, showing off its version of a digimag running a touch-friendly issue of Sports Illustrated.

The company not only buzzed everyone with the charming walkthough video — a floating hand paging through SI on a sleek, black tablet (embedded after the break) — but also had a live, functioning variation of the product up and running on a touchscreen HP laptop.

The gist of the project seems to be that the publisher will be able to offer this digitized version of its magazines in some sort of agnostic format, one that would be accessible to PCs and phantom Apple tablets alike.

Duration : 0:3:10

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