I have a pet product that I think many magazines would be interested in for their magazines (we are not interested in paid advertising at this point). This is a large product, so it is hard to send out samples to magazines. How can we get a magazine to feature our product, and also will they take their own pictures of the product or use images that we send them?
You’re going to have to be choosy, but you will need to send samples for the magazine to review. Magazines only profit by selling advertising- a story in essence would be free advertising and unless there is some angle that can be worked, an editor is not going to give the go-ahead on a product story with no interesting qualities. For example, if you had invented and marketed a new dog collar that keeps the dog from barking without electric shock or anything uncomfortable or painful and had trainers using it, you might be able to sell a story, however, if your product was just smaller than existing models, there is no story there.
You’re going to have to be choosy, but you will need to send samples for the magazine to review. Magazines only profit by selling advertising- a story in essence would be free advertising and unless there is some angle that can be worked, an editor is not going to give the go-ahead on a product story with no interesting qualities. For example, if you had invented and marketed a new dog collar that keeps the dog from barking without electric shock or anything uncomfortable or painful and had trainers using it, you might be able to sell a story, however, if your product was just smaller than existing models, there is no story there.
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